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The 4 Business Plan Threats
There are four critical areas causing business intends to change. All are changing trends within the business environment. The four areas we'll examine are: 1) government trends, 2) economic trends. 3) technological trends and 4) cultural trends. Each one causes a certain effect on our decisions and requirements us to produce adjustments. Some changes are dramatic and require dramatic reactions to lower their influence on our business.
First are government trends. There are many different sources caused by changes in regulations, tax policies and new legal precedence. Most of these are not really a direct result of the items we have been doing in our business, but they are the effect of political and social shifts. On the legal side, changes be a consequence of court cases. It is essential to deal with these changes as a result of the financial and legal jeopardy. The result will likely be changes to not only our business plans but in addition our business conduct.
Second are economic trends. These changes occur as the local, national and international environment changes. Typical of these trends are alterations in inflation rates, rates of interest along with the comparative value of currency (foreign exchange rates). Notice that all of the changes are directly and indirectly results of government actions. These trends require us to adapt our business plan for the new conditions.
Next are technological trends. The amount of effect why these trends have on our business depends upon how directly the alterations impact our present operations. For instance, if we have been making vacuum tubes when integrated circuits arrive, we will have to make some major changes. Note that the alterations in our strategic business plan may mean acquiring or learning new technologies, retraining our people, or seeking new customers and products. Inventors, with alterations in product lifecycles or adopting new ideas, normally trigger these trends. We can prepare because of these changes by keeping up-to-date with trends, new advances and what our competitors are doing. It may mean new sources of raw materials, different marketing techniques, or possibly the loss or emergence of a new market.
Finally, cultural trends have a direct effect on our strategic business plan and also the business environment. The demographics individuals customers may change, new social concerns can arise and new lifestyles evolve. If our customers move from the cities for the country, our business will be affected not just in what we sell, but also, in the way we deliver it. Too, as social consciences change, acceptable business practices will change. These could include environmental and social programs. For example, government might need a business to provide a certain degree of retirement benefit. These trends often burden businesses with new and unplanned costs but has to be assimilated into the strategic business plan to be a viable enterprise.
Notice, these trend types have definite impacts on our business plan. They are threats to give business operations and also present new opportunities. If we make modifications in our business operations to get environment friendly, employee friendly, or technologically modern our business accrues new public interest ultimately causing new sales. Too, we receive free publicity that positively impacts our business credibility and stature. Regardless in the fringe benefits to the business, we've got to continually be aware and available to new directions so that our business plan and operation doesn't stagnate or become less functional inside the changing environment.
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